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May 21, 2007
AT&T Introduces U-verse in Detroit
A new world of
communications and entertainment is now available to residents in
Detroit and surrounding areas. AT&T Inc. (NYSE:T) today announced
the launch of AT&T U-verseSM, which utilizes AT&T's new
fiber-rich network to offer cutting-edge television and high speed
Internet services. AT&T is the only national provider to
offer a 100 percent Internet Protocol (IP)-based television service,
making U-verse TV "cooler than cable" and one of
the most robust and feature-rich services available today.
AT&T U-verse
services are initially available in parts of more than
50 communities in the Detroit-Warren-Livonia metropolitan statistical area (MSA),
reaching as far east as Grosse Pointe, west to
Northville, north to Rochester Hills and south to Trenton.
AT&T will continue to increase availability throughout the area
on an ongoing basis.
AT&T U-verse offers customers a
combination of next-generation digital television — including access to
more than 25 High Definition (HD) channels — and
high speed Internet access. The award-winning AT&T U-verse TV
includes cutting-edge features that are unmatched in the market,
while the new U-verse enabled AT&T Yahoo!® High Speed
Internet builds on AT&T's position as the nation's leading
provider of broadband DSL.
"With AT&T U-verse, Detroit residents now
have a new and better choice for their television
provider," said Jennifer Jones, AT&T vice president and general
manager for Michigan. "AT&T U-verse TV goes beyond other
video services in the market today, and once customers
experience U-verse services, they'll know why we say we've
reinvented television."
The introduction of AT&T U-verse services in Michigan
follows progressive legislation passed by the Michigan Legislature and
signed in December 2006 by Governor Jennifer Granholm. U-verse
services are also available to households in parts of
the Ann Arbor MSA.
Beginning today, AT&T U-verse TV
will offer Detroit area residents:
A compelling variety of TV
packages with more than 300 channels to choose from,
including digital music, local, and premium movie and sports
programming.
More HD programming than the local cable providers.
HD technology produces images more than twice as detailed
as standard analog TV delivering rich, realistic video and
multi-channel, movie-theater-quality sound. AT&T U-verse TV offers customers access
to a lineup of more than 25 HD channels,
along with HD digital video recording (DVR) capability. With
select packages, new customers can receive one year of
free access to HD programming ($10 a month thereafter).
A growing Video on Demand library with one-touch access
to movies and events.
Web and Mobile Remote Access
to DVR, which allows U-verse TV and Internet customers
to schedule recordings from any Web-connected PC or compatible
wireless phone using their AT&T Yahoo!® account. These features
are unique to AT&T among local video providers.
The
ability to record up to four programs at once
using a DVR receiver, another exclusive feature unmatched in
the marketplace.
Built-in Picture-in-Picture functionality that allows subscribers to
"channel surf" on any television without leaving the program
they're watching.
Fast channel-changing, reducing the delay experienced with
other digital video services.
Specially designed set-top boxes, manufactured
by Motorola, all of which are HD-capable and include
universal remote controls that provide backlit buttons and one-touch
access to Video on Demand, DVR, and other services.
A premium Spanish-language package featuring novelas, movies, news, sports,
children's programming, talk shows and more. New customers can
receive the package at no charge for the first
two months ($10 a month thereafter).
The ability to
search for programs using title or actor's name.
Easy-to-use
parental controls to block live programs, recorded programs or
videos by specific channel or ratings.
Three HD-capable TV
receivers — one with a DVR, which allows customers
to pause, rewind, replay and record live TV —
at no extra charge with most programming packages. (Customers
may add more receivers for $5 each a month.)
AT&T plans to add more channels and interactive applications
in the future.
Customers can choose from five TV and
three Internet packages to customize their entertainment experience. In
addition to the popular U300 and U400 packages, AT&T
also offers U-family, a market-leading family-friendly programming option. Current
AT&T U-verse TV offers start as low as $44
a month, depending on the selected programming and Internet
packages (other monthly charges apply).
Now through June 30,
qualified new customers can join AT&T U-verse and receive
free TV service, including HBO® and Cinemax®, for the
first two full months when they choose the U300
or U400 programming package (other monthly charges apply). Thereafter,
customers will continue to receive regular recurring monthly discounts
on their U-verse package when they subscribe to a
bundle of TV and Internet services. Also, AT&T is
offering new customers a 60-day money-back guarantee, and customers
who order U-verse TV and Internet by phone receive
free professional installation.
Three packages of AT&T Yahoo! High
Speed Internet U-verse Enabled will be made available to
AT&T U-verse customers:
Elite: Downstream up to 6.0 Mbps, upstream
up to 1.0 Mbps.
Pro: Downstream up to 3.0
Mbps, upstream up to 1.0 Mbps.
Express: Downstream up
to 1.5 Mbps, upstream up to 1.0 Mbps.
All
high speed Internet packages offered as part of AT&T
U-verse include wireless home-networking at no additional charge, giving
users the freedom to access online photos, streaming video,
games and other information using a wireless-enabled laptop or
other device. Subscribers also receive virtually unlimited e-mail storage
and powerful anti-virus and anti-spam software.
The deployment of next-generation
video services reflects AT&T's strategy to become customers' preferred
communications and entertainment provider and to deliver a video
solution through its traditional footprint that provides greater value,
flexibility and simplicity than competitors' offerings. AT&T U-verse TV
represents a critical new service in the company's video
portfolio, which includes AT&T HomezoneSM service and satellite broadcast
offerings. AT&T U-verse TV also underscores the company's strategy
to deliver integrated services to the three screens that
consumers value most: the TV, the PC and the
wireless phone.
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