|
|
May 21, 2007
Security Leader Builds One-Stop Service on Microsoft Dynamics
CRM
REDMOND, Wash. — May 21, 2007 — Microsoft Corp.
today announced that Security Associates International Inc. (SAI), a
fast-growing provider of automated security services, has selected Microsoft
Dynamics™ CRM to unite its disparate technology systems and
create a one-stop experience for its customers.
The Arlington
Heights, Ill., company replaced its Siebel CRM system with
Microsoft® customer relationship management (CRM) software to help manage
and maintain the company’s rapid growth. SAI expects its
customer accounts to quadruple this year and then double
again next year.
“When we were a much smaller
company, we could get by using less sophisticated methods,
including e-mail and sticky notes to keep track of
the different systems and locations where we had customer
information stored,” said Paul Lucking, chief operating officer of
SAI. “With Microsoft Dynamics CRM, we will be able
to get ahead of our growth, deliver a much
better level of service to our customers and cut
way back on our orders of sticky notes.”
SAI
expects to realize these specific benefits with Microsoft CRM:
•
Cost savings. SAI considered customer relationship management systems from
SugarCRM Inc., Salesforce.com Inc. and other companies until it
calculated that total cost of ownership would be as
much as 50 percent more than with Microsoft CRM
because of the higher cost of installing and supporting
these products.
• Streamlined customer service. To differentiate
itself from its larger competitors, SAI strives to ensure
that the service agent who answers a call resolves
all of the customer’s issues. With Microsoft CRM, for
the first time the company will be able to
integrate data on its customer and technical services, billing
and collections, sales and marketing, and support and answers
systems. Service agents will have access to all of
a customer’s data within a single user interface, reducing
the need to transfer customers elsewhere in the company.
In addition, all customer data will be entered into
one location within the Microsoft CRM system, rather than
using the numerous, unconnected methods that were previously maintained
for capturing customer data.
• Familiarity. Unlike with its
former customer relationship management system, employees are consistently adding
customer data to the Microsoft CRM system. SAI has
also been able to cut by half the amount
of training usually offered to employees when introducing a
new technology system. The familiar Microsoft Office interface and
features help make people feel comfortable using Microsoft Dynamics
CRM right away.
Cornerstone Solutions Inc. of Chicago, a Microsoft
Dynamics partner and reseller, is developing and implementing the
Microsoft CRM system. The company’s deep knowledge of the
Microsoft technology platform was essential in identifying the right
technology for SAI’s business needs.
“Microsoft is committed to providing
CRM software that works the way people work to
ensure optimal user adoption, usability and access,” said Michael
Park, corporate vice president for U.S. Microsoft Dynamics. “Microsoft
Dynamics CRM enables businesses to unite their disparate data
to gain a complete view of their prospects and
customers and present that data to users in role-relevant
views.”
All news and press releases
Top
Feminized to Extinction
Bayer MaterialScience raises prices for TPU resins
Boeing Awarded $30 Million U.S. Air Force Contract to Upgrade B-52s
Final Assembly Begins on First Boeing 787 Dreamliner
Boeing Business Jets Sales Momentum Continues with Seven New Orders
Boeing 787s to Join Royal Jordanian Fleet
A380 embarks on series of demonstration tours
Petters Group Worldwide orders five Airbus A318 Elites
Energizer(R) and Grammy-Winning Rap Artist Chamillionaire Reward Fresh Hip Hop Talent
BP Makes Fourteenth Oil Discovery in the Ultra-Deep Water Block 31 Angola
|
|
|
