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May 18, 2007
AT&T Wins Approval from U.S. District Court to
Re-Brand No. 31 Race Car
AT&T Inc. (NYSE: T) announced
today that a United States district court judge has
given AT&T the green light to re-brand the No.
31 race car it has sponsored with NASCAR since
2001.
Judge Marvin H. Shoob of the U.S. District Court,
Northern District of Georgia, granted AT&T's motion for preliminary
injunction in its suit against NASCAR, giving AT&T the
immediate right to put its logos and brand marks
on the No. 31 race car.
"We are pleased that
the court has allowed us to proceed with re-branding
the No. 31 car," said John Burbank, AT&T vice
president of Marketing. "We look forward to the debut
of the new paint scheme and to directing our
focus back to the action on the track and
to Jeff Burton's fantastic start to the 2007 season."
The
No. 31 car has been sponsored by Cingular since
2001. Cingular was founded as a joint venture between
AT&T and BellSouth, with AT&T holding majority ownership of
the company. Following the completion of AT&T's acquisition of
BellSouth last December, Cingular is now wholly owned by
AT&T and the Cingular brand is being transitioned to
AT&T.
Earlier this year, NASCAR rejected a transitional plan
to change the paint scheme and introduce the AT&T
logo on the car. After lengthy, but unsuccessful, negotiations,
AT&T filed suit against NASCAR last month and sought
preliminary injunctive relief to expedite placement of AT&T brand
marks on the No. 31 car.
AT&T's suit claims that
NASCAR violated the company's rights to sponsor the No.
31 race car, noting grandfather clauses in the NASCAR
agreements that were designed to protect its rights after
Nextel assumed the role of title sponsor in 2003.
The
No. 31 car is owned by Richard Childress Racing
and driven by veteran Jeff Burton. Currently, Burton ranks
second in the 2007 NASCAR Official Driver Standings.
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